How to Sell Cybersecure Business Internet Services

Businesses depend on internet connectivity for Microsoft 365, cloud applications, payments, remote access and business calls. Yet many still buy internet as though it were only a faster version of home broadband.

Avoid selling fear

Cybersecurity discussions should be factual. No single internet service prevents every attack. Secure connectivity is one layer alongside endpoint protection, multifactor authentication, backups, patching, staff awareness and incident planning.

Questions that reveal risk

• What happens if the main internet connection fails?
• Who manages the firewall and its updates?
• Are staff, guest and operational devices separated?
• How do remote users connect?
• Is there a tested backup connection?
• Who investigates unusual traffic?

Describe the service in business language

A managed security and connectivity service may include managed routers, firewall policies, network segmentation, security updates, guest separation, static IP addresses, monitoring, alerting and documented support arrangements.

For critical sites, the design may also use a secondary connection, mobile backup or diverse routing. Availability is part of security because an outage can stop calls, payments and access to cloud systems.

Find suitable prospects

Professional services firms, healthcare organisations, manufacturers, logistics companies, multi-site businesses, serviced offices and companies preparing for Cyber Essentials may all need a more structured approach.

Use credible network evidence

39T connectivity is supported by 39 Networks and AS34979. Its participation in MANRS demonstrates public commitment to routing practices involving filtering, anti-spoofing, coordination and global routing-information validation. MANRS is not a guarantee that outages or attacks are impossible, but it is relevant evidence of responsible network operation.

Read more about 39 Networks, AS34979 and MANRS.

Offer a review, not a scare story

A useful first step is a connectivity and security review covering current contracts, firewall ownership, backup options, IP requirements and business-critical systems. The resulting recommendation should be proportionate to the organisation’s real risk and operational dependence.